Introduction
Sample readership of one issue (AIR): 244,900 consumers
H I S T O R Y
VS is a travel magazine with a long tradition. First published in 1925, it met vastdemand in 2004 in the fast expanding market of Russia, interpreting the wishes of the
emerging Russians middle/upper class to spend their holidays abroad.
C I R C U L A T I O N
Today VS has a readership of almost 244,900 per issue. Distributed throughout anextensive and wide-reaching range of outlets, VS effectively reaches the growing
population of Russian readers who now travel on an increasingly regular basis.
M A G A Z I N E
Each monthly edition of the magazine focuses on a specific country or city rangingfrom the long-haul ‘exotic' destinations of Brazil or China to the closer weekend break
destinations of Rome or Vienna. Alongside the main focus of the magazine regular
features include topics such as international cooking, shopping destinations and road
trips. The pocket size format of the magazine is extremely popular as the reader can use
it not only for planning and during the holiday but also to build their own reference
library for future holidays.
